Case Study
Can I Get An AHA?
Case Study
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SEEK
How does a late-to-the-party sparkling water crack into the category and culture?
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REVEAL
Use the name to show how AHA is reaction-worthy for its drinkers instead of a revelation for its developers.
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BELIEVE
Can I get an AHA?, a multiyear campaign that uses celebrity duos and its own language to announce new news and invite people in on the fun.
