Country Crock

Case Study

Make Your Table Legendary

Case Study
  • SEEK
    How do we reignite love for a nostalgic margarine brand while speaking to a modern audience?
  • REVEAL
    Elevate the product through the parents, who are beacons of abundance and neighborly generosity.
  • BELIEVE
    Make Your Table Legendary, a cinematic campaign that heroes a mom whose serious cooking skills combine with Country Crock to create local lore.