Foot Locker

Case Study

DUNKVERTISING

Case Study
  • SEEK
    How can Foot Locker partner with Anthony Edwards to elevate the release of the AE1's?
  • REVEAL
    Flip the focus of a dunk, from putting points on the board to putting sneakers in the spotlight.
  • BELIEVE
    "Dunkvertising," a campaign revealing the secret behind AE's signature move—he's just modeling his signature shoe.
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