Gold Peak

Case Study

Stay Gold

Case Study
  • SEEK
    How do we take a classic American beverage saddled with southern nostalgia and refresh its style for the modern world?
  • REVEAL
    Make gold synonymous with knowing how to get to the good stuff in tea, and life.
  • BELIEVE
    Stay Gold, a significant packaging evolution and rallying cry to all parents to stay true to their style while Gold Peak stays true to its real brewed taste.