MTV

Case Study

Invisible Banners

Case Study
  • SEEK
    How do we bring attention to rape culture using MTV’s own media channels?
  • REVEAL
    Highlight the invisibility that the topic shares with banner ads.
  • BELIEVE
    Invisibile Banners, a PSA and PR stunt, crafted as a series of digital banners that highlight how sexual assault is similar ignored, mistreated, and misunderstood.
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