Nike

Case Study

We Run In Mass.

Case Study
  • SEEK
    How does Nike show up around the Boston Marathon the year after its heartbreaking tragedy?
  • REVEAL
    Leave the national celebrity behind and pull out the local authenticity with renowned Boston photographer and runner, Guido Vitti.
  • BELIEVE
    We Run In Mass., a unifying message for all runners presented at the re-opening of its flagship store, on official gear, and in a limited edition zine.