PrizePicks

Case Study

It's Good To Be Right

Case Study
  • Seek
    How does a fantasy sports app drive emotional connection in a category that’s obsessed with payouts and promos?
  • Reveal
    Change the conversation from the flex of winning big to the thrill of getting it right.
  • Believe
    It’s Good to Be Right, a 360-campaign with sitcom energy, pairing athletes and comedians to celebrate the feeling of calling it on PrizePicks.