Saatva

Case Study

Sleep Enlightened

Case Study
  • Seek
    How does a(nother) mattress brand elevate above the fray?
  • Reveal
    The binary choice between mattress store and bed-in-a-box is a false one.
  • Believe
    Sleep Enlightened, a platform that brings meaning to Saatva’s name while balancing an unapologetically upscale offering with approachability through education.
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