Shake Shack

Case Study

For What It's Worth

Case Study
  • SEEK
    How does New York's favorite fast casual burger joint scale its specialness and get credit for its quality?
  • REVEAL
    Harness word-of-mouth to elevate the conversation from value to worth.
  • BELIEVE
    "For What It's Worth," Shake Shack's first-ever brand campaign, gives the microphone to Shake Shack evangelists to tell newcomers why Shake Shack is on another level.