The Container Store

Case Study

Where Space Comes From

Case Study
  • Seek
    How do we bring relevance and approachability to the original leader in organization and storage?
  • Reveal
    It's not about storage; it's about space.
  • Believe
    Where Space Comes From, a new positioning built on the most motivating benefit and a big idea that reframed what the 40-year-old company sells.
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Launching Custom Closets

Building on the power of accomplishing specific projects, we drove interest and urgency to their The Container Store's new Custom Closet collection with a “space invasion.”
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