Wrangler

How do you show up as the title sponsor of the NFR Championship in Las Vegas—the super bowl of Rodeo—during a time when everybody wants to claim cowboy? 

Reinforce Wrangler’s dominance as the #1 Western brand by reminding the people who attend the NFR, the real deal kinda people, that Wrangler is worn by rodeo champions.

An out-of-home takeover that shouts from the rooftops that Wrangler is the only choice for real cowboys and cowgirls. Wrangler, or Lose.