Hertz

Case Study

Gold Kart Series

Case Study
  • SEEK
    How does a rental car company bring more meaning and excitement to its long-standing but quiet racing team partnership?
  • REVEAL
    Put fans in the driver’s seat and give them an experience they’ll want to keep coming back for
  • BELIEVE
    Hertz Gold Kart Series, a 3-hour amateur go kart endurance race during the famed World Endurance Championship— placing fans in the arena alongside racing legends from Team JOTA as their team captains
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