Hertz

Case Study

Operation Gold Squad

Case Study
  • SEEK
    How does a rental car company grab attention and inspire loyalty during the frenzy of a busy travel season?
  • REVEAL
    Bring big empathy to travel woes in a delightfully unexpected way.
  • BELIEVE
    Hertz Gold Squad, a brand stunt and social campaign bringing a squad of golden retrievers to the busiest and most chaotic airports across the country with the mission to ease travel stress.
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